So, when you are thinking about your brand as an actor or model, you must ask yourself what your distinctive characteristics are and what group that would put you into. There are many different classifications that models and actors fall into. Are you an editorial model? Fashion? Plus size? As an actor, are you a leading lady/man, funny side kick, the heavy? Knowing what you are best suited for helps you market yourself and helps you narrow your focus when pursuing work.
Appearing courtesy of LG Productions
Before you can create your brand, you must take stock of your appearance, your skills and talents. Look for your distinctive characteristics. Write them down. Tall, skinny, funny, quirky, dark, cheery, whatever comes to mind, that describes you. Don’t be afraid to ask people you trust what type of work they could imagine you doing as a model or actor. Compare your traits with people established in the industry that share those similar traits. What roles do they play? What products to they represent? Finding parallels is often helpful when you are figuring out where you fit in within the industry. Reflecting on what you have to offer and being honest with yourself is critical. Don’t despair if you are not supermodel or leading actor material. Most of us are not. Do your research and you will find your niche.
Case in point is One Talent Source Actor of the Year 2009, my daughter, Courtney Rose photoed, in article. Even before she started acting in 2007 people often commented that Courtney looked like the girl from the 2002 film The Ring. The Ring, for those who are not familiar, is a horror movie. The character people referred to had dark hair, pale skin and haunting eyes. As Courtney started auditioning, the roles most offered to her were dark or disturbed characters in horror films. It soon became apparent what Courtney’s brand would be.
Actress Courtney Rose; Photographer Phil Cassell
